The  overseas website (GFK) surveyed 40,000 consumers from around the world  to consider the main considerations when buying a car.
After sorting out the summary, the investigators came up with the considerations that affect consumers' purchase of top5:
No.1
Safety  Assurance: Customers say that safety factors are definitely the most  important factor they consider when buying a car. The safety here is not  only about the physical security of the car, but also the air quality  of the car that is getting more and more attention. It  is an inevitable development trend to use low-emission environmentally  friendly materials to control toxic substances and allergens from the  roots.
No.2
Environmental  protection concept: People are paying more and more attention to  environmental protection. After all, protecting this earth is a  necessary condition for us to enjoy life (I don't think any local tyrant  enjoys the life of Porsche in the smog of the day). Fortunately,  many consumers have noticed environmental problems, which also promotes  manufacturers to improve their products in many aspects, the most  direct is to improve engine efficiency and reduce emissions; in  addition, you can use Spray plastic for recycling and use recycled materials to reduce CO2 emissions.
No.3
Experience:  The driver and passengers hope to get a pleasant experience from their  car. This experience includes the appearance, moderation, vitality and  sharing experience of the car. In one sentence, everyone is cool, it is  really cool.
No.4
The feeling of being at home: In this crowded society, people spend more and more time on the road. This  kind of background makes consumers propose that the car should become a  harbor for the body and the spirit to rest together. Manufacturers  should launch this request - massage chairs, atmosphere lights,  fragrances, touch screens, etc., of course, car manufacturers It is also a good idea to be able to provide pre-sales and after-sales service at home.
No.5
The  embodiment of the concept of consumption: consumers want to convey  their ideas through the car, for example, few girls who choose beetle  want to use this car to prove that they are a woman (even if she really  is), the choice of this car is definitely To show your youthful and lovely side. And  the men who bought the 3 series of BMW should not want to use this car  to tell others that they are an unruly sharp brother. After all, this  car shows the inherent sports characteristics and uniqueness. The elegance of the feeling is still a convincing fashion sense.